Hi, I'm Shelby

I'm a project manager and a longtime cannabis enthusiast blending my two worlds together. Prior to officially joining in the cannabis industry here in New York, I worked in the corporate sector in creative marketing and operations. I have years of experience helping teams create processes from the ground up and finding the best ways to work together.

I started my career as one of the first employees of NowThis News where I helped a tiny startup grow into the #1 news publisher on social media. I gained invaluable experience in social media strategy, copywriting, and project managing creative video teams. I then spent two years at NBCUniversal as a creative project manager for films on Peacock, creating original promotional content for some of the biggest movie releases of the year.

In late 2023, I decided to leave the media industry and follow another passion -- working at a cannabis dispensary. Being a part of the cannabis community here in New York has been one of the most exciting things I've done in my career and now I want to spread the love. Let's work together.